Often customers who come to us for Tooway satellite broadband are fairly new to the concept of a broadband internet connection, and what it can do for them. One of the first questions we?re asked by new internet users is ?what?s the difference between the World Wide Web and the Internet?? Aren?t they the same thing?
Actually they?re not, but in terms of popular culture people tend to refer to them as one. The internet is in fact the system of globally linked and networked computers that enable us to send email, and to retrieve information from computers that could be sitting on the other side of the world to us. Its what enables us to access the World Wide Web, a kind of ?network of networks? linked together by a vital conduit, broadband communications.
The World Wide Web on the other hand is the basis of the information itself that we seek out when we carry out an online search. It?s a system of billions of interlinked hypertext pages, put online in a common form to allow you to access and download them via a web browser. It can contain other media like photos or video, and you can find your way through all the data via a series of hyperlinks which stitch all the information together in a logical way.
So much for the basics, what else can we expect to see happening and trending in the way the web works in 2013?
Well the way we use the web and the internet is changing, and changing fast. The proliferation of smart phones and small tablet computers mean that an increasingly large percentage of users are accessing the web via mobile and wireless devices and not traditional PC?s. This means that website owners and designers increasingly have to consider maintaining 2, if not 3 different versions of their websites to ensure that their content or product can be viewed easily by their audience.
As a consequence advertising and how we get to know about products is changing. Web advertising is diverging into 3 separate channels; one for desktop and laptop users with decent sized screens, and with separate ads, marketing and messaging for both smart phone users, and tablet users.
Giving access to information and products is becoming increasingly driven by apps. These small software programs designed to run on tablets and smart phones mean that even non-technical and new users of the web can quickly become engaged in things they?re interested in. Whilst Apple has defined the standard and market for apps, due to the success of its incredibly popular iPhone, the biggest change in online computing in 2013 will be coming from our friends in Mountain View, California.
Google has today announced that for the first time its revenues in 2012 exceeded $50 billion for the first time. Not bad from a standing start in 15 years. It?s common knowledge that Google now shapes the way we use computers and the web much as Microsoft did 20 years ago, but there?s something new brewing which not many people have seen coming. Google has performed the ultimate Trojan horse manoeuvre and the consequences of their skulduggery will become apparent this year.
Google has spent billions of dollars developing its free browser Chrome which it pushes to everyone every day when they search using Google search. Chrome now has around 20% of the search engine market with around 350 million users. But not many people know that in giving us Chrome, Google has cleverly developed and implanted its own operating system running on top of those of its main competitors, Microsoft and Apple.
Very shortly Google will start to push Chrome apps, and suddenly that Google desktop that Chrome offers you will be full of exciting new applications that look very similar to Apple apps, but that will look native to whichever operating system you use. Very quietly back in October 2012, Google released Google Packaged Apps. This lets developers build desktop apps powered by Chrome. These can be installed with one-click from the Chrome Web Store, access system APIs such as Bluetooth USB and can be opened via standard desktop shortcuts.
Google Chrome Apps ? the way of things to come
As ever, with the relentless march of new technology, you could argue there?s good and bad sides to this. In some ways, these new app hybrids combine the very best the web and desktop worlds. On the other side the downwards trend in advertising revenues for traditional media like newspapers and magazines that haven?t adapted well to the online world will accelerate its already fatal dive, and Google?s stranglehold on the web will become even more invincible.
From our perspective here at ToowayDirect, we?re happy to play our small but important part in giving eager consumers who can?t access broadband over wires super-fast broadband, wherever in Europe they?re located.
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Source: http://www.toowaydirect.com/2013/01/the-web-in-2013-stuff-you-should-know/
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